Zero Waste is a philosophy of changing everyday habits. The goal is to limit the negative impact of waste on the environment by reducing its amount. The pioneer of Zero Waste, Bea Johnson, wrote about her experiences and the idea of self-limitation in her book entitled “Zero Waste Home.” She became known for fitting a year’s worth of her household waste into one jar. The followers of the movement represent a minimalist approach to consumption. They pay attention to the durability and practicality of materials used in a product. They use fabric shopping bags instead of plastic ones, as well as sorting, recycling and composting their waste.
This approach is supported by the EU, which adopted strict recycling targets in May 2018. The common municipal waste recycling target is 65% by 2035. For packaging waste, the agreed target is 70%. In addition, member states have agreed to reduce landfilling of municipal waste to 10%. The targets set are a key element of the transition of the member states’ economies to circular economy. Particular restrictions apply to single-use plastics. On 28 May 2018, a proposal for a directive aiming to eliminate 10 common single-use products that make up 70% of today’s marine debris was presented.
All packaging should be designed and manufactured to be reusable.
The Polish Zero Waste Association actively operates in Poland. One of the campaigns promoted by the Zero Waste Association is #zwłasnymkubkiem(#bringyourownmug). The campaign reminds owners and customers of cafés about the harmful environmental impact of single-use packaging. In order to draw attention to this important issue, an 80m2 Zero Waste Zone will be present at the TermoEXPO and RE-energy trade fair, featuring the following:
– Practical information on how to reduce waste generation
– Companies supporting the Zero Waste movement
– Reusable products